Your Bag

Making a case for the American Pickup

Defenders, Scouts, FJs, Wagoneers, and Broncos; it’s an enviable list of classic trucks and for good reason. Their handsome looks, rich history and utilitarian nature speak to that inner car guy in all of us.

BUT WITH DEMAND SOARING AND SUPPLY DWINDLING, THESE OLD BOYS ARE COMMANDING NEW MONEY PRICES.
SO WHAT TO DO IF YOU’RE A MAN WHO WANTS THE RUGGED GOOD LOOKS WITHOUT THE PENALTY OF EARLY WITHDRAWAL ON YOUR 401K?
THE AMERICAN PICK UP MIGHT BE THE ANSWER. SERIOUSLY. A STALWART WORKHORSE ON THE AMERICAN FARM FOR CLOSE TO A CENTURY, THEY COMMAND AS MUCH STYLE, FUNCTIONALITY AND CREDIBILITY AS MOST OF THEIR EXPENSIVE COUNTERPARTS. AND DONE RIGHT, THEY’LL LOOK JUST AS COOL FERRYING SURFBOARDS TO THE BEACH AS THEY WILL VALET PARKED IN THE URBAN JUNGLE.


SEARCH THROUGH THE NOISE AND BAD STIGMAS; THE HUGE LIFTS, THE LOWERED STREET STANCE, THE PEEING CALVIN DECALS, AND THE RUBBER TESTICLES SWAYING FROM THE TRAILER HITCH, AND YOU JUST MIGHT FIND YOURSELF SOME SERIOUSLY HANDSOME LOOKS AT A BARGAIN PRICE.

SOME OF OUR FAVORITES INCLUDE THE EARLY 70’S CHEVROLET C10 AND LATE 60’S FORD FJ. THE KEY IS TO KEEP IT SIMPLE AND KEEP IT STOCK. A LITTLE PATINA IN THE FORM OF FADED PAINT ONLY ADDS STYLE POINTS. HAPPY HUNTING!