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Surf Collective

Surf Collective /

Menswear brand Rivay does it again with their newest collection. Inspired by Francis Ford Coppola’s famed movie, Apocalypse Now, Rivay’s Jon Ruti explains how and why he drew so many elements and ideas from the film. From the colorways in each piece to the prints and patterns, each of the pieces from the SS17 collection is both unique and reminiscent of the film, while also adding a refreshing offering of menswear that has yet to be seen in recent seasons. Continue reading to see our full Q&A with Rivay’s Founder as well as images of their full collection!



Airows /

Here's your first look at Rivay's S/S 2017 collection, which was inspired by Francis Ford Coppola's iconic war flick Apocalypse Now. With fantastic military prints and muted, masculine florals–it's impossible to look uncool in any of this. The first batch of products will begin selling through their online shop (and on-the-go Land Rover outfitter in New York City) at the end of the month.


Urban Daddy

Urban Daddy /

This is a humble, at times perhaps inappropriately erotic ode to a henley—a simple everyman’s garment of which I am an unwavering devotee, as all men should be.Doing the usual rounds of previewing the FW17 menswear collections, feeling materials, coveting that which I could not yet have, I came to the rack for Rivay, an NYC-based label, and my fingers ran across something airy and unusually pleasing to the touch. I pulled aside the surrounding pieces to reveal the full glory of the Dane henley, at long last, the Platonic ideal of the form.



Gearmoose /

With roots in New York City and the sort of design that never feels out of place, it’s clear that the Keats Hooded Parka — like Rivay itself — is built for just about anything. A fan favorite, this Japanese cotton parka is just the sort of parka you need for winter layering scenarios. Whether you team it with one of the brand’s beautiful knits or a classic Oxford, you’re getting versatile, dependable style. Design touches like an internal waist drawcord, antique hardware and adjustable cuffs handily finish off this piece — as if you needed any other reason to pick it up. – $525



InsideHook /

This salt’n’pepper bit of coziness from Rivay