Our Story

Jon & Katie of Rivay

Katie & Jon at their home in South Salem, New York

Welcome to Rivay 

Founded in 2015 by Jon Ruti, a former NYC prosecutor, Rivay is a New York menswear brand known for its elevated takes on classic military and workwear silhouettes. Since our humble beginnings selling from the back of a vintage Land Rover to the opening of our first retail location in 2023, Rivay was built on a passion for timeless design.

Jon's journey took a pivotal turn when he transitioned from the courtrooms of New York City to the creative world of menswear. It wasn't just a change of profession, but a pursuit of a long-held desire to create something of his own. Shortly after laying the foundation of Rivay, Jon met Katie, a kindred spirit not only in life but in their shared vision for menswear.

Our Story Katie Boiano of Rivay

Katie in Rivay's design studio inside the couple's South Salem, NY home

Design led, always.

Katie, with her impressive pedigree in the fashion industry, brought to Rivay a wealth of experience and an unmatched aesthetic sensibility. Having led design teams at some of the world's most renowned brands and worked alongside fashion luminaries like Jenna Lyons, Mickey Drexler, and Todd Snyder, Katie's expertise has been pivotal in shaping Rivay's identity. Her influence is evident in every piece we create, imbuing them with a sense of purpose, style, and timeless appeal.

Our Story: Katie in the Rivay Design Studio

Together, Jon and Katie share a common philosophy: Menswear should be versatile, effortless and uncompromising in fabric, fit and construction. Our goal is that our styles fit seamlessly into all the moments of our customer’s lives, from the tranquility of the countryside to the hustle of the city, from relaxed weekends to more tailored weekdays.

At the heart of our design philosophy lies the dedication to elevating classic military and workwear styles. Each garment we craft is a blend of functionality and refined aesthetics, paying tribute to the heritage of workwear and military apparel while infusing them with an elevated sophistication.  

Our Story: Jon Ruti of Rivay

Join us on the Journey

Send us an email, a DM, or come by the store for an espresso on us. The best part of Rivay is hearing from and hanging out with our customers.

Please feel free to reach out anytime to info@rivaynyc.com or DM our instagram account @rivaynyc (Jon & Katie run the account).

Cheers and welcome to the world of Rivay.


Jon & Katie

Jon & Katie of Rivay